Canon is once again breaking new ground in the world of digital SLR photography with its powerful EOS 550D – a camera which makes outstanding creativity and exceptional versatility easier to achieve than ever before.

Boasting the kind of top end features usually found in semi-professional SLRs within a compact, lightweight and easy-to-handle body, the Canon EOS 550D combines superior imaging technology with full HD movie capture capability.

The EOS 550D packs a huge 18-megapixel sensor for super-fine images which can be enlarged up to poster size without any loss of quality. Canon’s advanced DIGIC 4 processor ensures lightning-fast start-up times, near-instant image review and grain-free photography. Fantastic reproduction of colours and subtle tonal gradations make this ideal for keen amateurs who want the best.

Meanwhile, the already impressive ISO of the EOS 550D is expandable up to 12,800 for the ultimate in dawn-‘til-dusk photography.

Canon’s 9-point auto-focus system with f/2.8 cross-type sensors offers brilliant clarity and accuracy across the frame, ensuring every point of every picture is pin-sharp.

And quick-fire 3.7 frame-per-second shooting enables superb split-second control with great accuracy.

What’s more, the Canon EOS 550D’s iFCL metering system adds an extra dimension previously only seen on more professional models – now it’s put in the hands of the serious amateur, allowing for extra experimentation in tricky conditions.

Knowing what’s in the frame is all important for this level of creative photography, and the EOS 550D’s 3in Clear View LCD screen with 1,040k dot resolution reveals 100% of captured images – with no unwelcome surprises or distortion. The anti-reflective coating means viewing is easy even in bright sunlight and from a range of angles.

And for those keen to bring their imaging armoury bang up to date, full HD movie capability opens up a whole new creative dimension for image lovers – and means a camcorder is no longer an absolute essential for the kitbag.

The Canon EOS 550D has an integrated high definition multi-media interface (HDMI) port, allowing video and images to be easily viewed on any HD-ready television – and even controlled with the TV remote – while content can also be transferred wirelessly thanks to the built-in Eye-Fi functions.

All wrapped up in a rugged, weather-proof stainless steel and polycarbonate resin body, the Canon EOS 550D is ready for anything.

The award winning Canon EOS 550D

Digital Camera Magazine
Editor's choice 5/5.."The design and handling, high ISO performance and full HD movie mode really are exceptional"

Digital Photo Magazine
Gold Award 5/5..."The EOS 550D is the best equipped and most complete consumer DSLR currenlty available"

Digital SLR User
Editors's Choice 17.5/20..."It's small, light and the LCD is excellent..a very tough camera to beat"

• Model: 550d
• Grip & Power Attachment Fitting (Optional Acc.): Canon BG-E8
• Battery Compatibility Fitting: Canon LP-E8
• Monitor Size: 3.0"
• Megapixel Banding: 18 to 18.9 Megapixels
• Remote Compatibility Type: Canon RC-6
• MegaPixel (Effective Resolution): 18.0 megapixels
• Max Image Resolution: 5184 x 3456
• Sensor Size (WxH mm): 22.3 x 14.9 mm
• Lens Mount : Canon EF, Canon EF-S
• Compatible storage media (card not supplied): SDXC, SD Card, SDHC Card
• Focal Length Conversion Factor: 1.6x
• Continuous Shooting Speed (fps): 3.7 fps
• Exposure Modes: Program, Aperture Priority, Picture Modes, Shutter Priority, Manual
• ISO Speed Range: 100-12800
• Metering Modes: Evaluative, Partial Metering, Centre Weighted, Spot
• Exposure Compensation: Yes
• Auto Exposure Bracketing: Yes
• Built in Flash: Yes
• White Balance Modes: Auto, Preset, White Balance Bracketing, Custom
• Connection Type: USB 2.0
• Depth of Field Preview: Yes
• Focusing Modes: One-shot AF, AI Servo AF, Continuous AF, Manual
• Audio Recording: Yes
• Movie Mode: Yes (with Sound)
• Tripod Thread: Yes
• Video Out: PAL
• Body Dimensions (WxHxD) mm: 128.8 x 97.5 x 75.3
• Weight (g): 530