The Sony Alpha a35 offers high-speed shooting, Full HD AVCHD movies, 3-inch LCD with live view plus Sony's Translucent Mirror technology and 3D Sweep Panorama.

Super-fast shooting
Explore an exciting world of high-speed shooting responses and smooth, accurate autofocus tracking - even with moving objects. The Alpha a35 can shoot at up to 5.5fps, or 7fps in Tele-zoom mode.

CMOS sensor
The high-resolution CMOS sensor assures detail-packed pictures with excellent contrast and gorgeous colours. Exmor technology cuts noise while signals are converted to digital form.

Picture Effects
Create a range of artistic styles, with no PC needed. Picture Effects offers a rich palette of options including posterise, partial colour, retro, high-key, mono and toy camera. Preview results in live view mode while shooting stills or movies.

SteadyShot Inside
SteadyShot INSIDE reduces camera shake when you’re shooting handheld. It’s great for atmospheric, low-light scenes without flash as well as high-zoom shots when you haven’t got a tripod handy.

HD Movies
Capture smoothly detailed Full HD videos with quick autofocus to track the action - even while you're zooming. Beautiful background defocus effects add an extra dimension to creative movie shooting.

• 16.2 megapixel Exmor APS HD CMOS Sensor
• Fast, high quality BIONZ image processing engine
• Sony's Translucent Mirror technology
• Full time Continuous AF
• 7 frames per second shooting
• Quick AF Full HD movies (AVCHD: 1920 x 1080)
• Quick AF Live View
• High quality, Xtra Fine LCD monitor (TruBlack)
• 11 picture effects
• 2D/3D Sweep Panorama
• Face detection
• Built-in SteadyShot

Photography Blog, Highly Recommended, Aug 2011
"If you're looking for a camera that's small, good value for money, produces brilliant photographs and records Full HD video with fast focusing, then the Sony A35 is for you"