The Sony FE 24-70mm f/2.8 G Master lens offers best in class image quality and is the perfect match for Sony’s high resolution full frame cameras. Suitable for covering a wide variety of areas, including wedding photography, landscape photography, portraiture, travel and fashion photography. We love this product for its incredible sharpness and detail it provides across the entire focal range.
With its fast maximum aperture throughout its entire zoom range, the 24-70mm f/2.8 GM performs well in challenging, ambient and low-light conditions, even when shooting handheld. Featuring a circular 9-blade aperture design, it also produces beautiful out-of-focus highlights, known as bokeh, delivering an attractive shallow depth-of-field look for both stills and video. The 24-70mm f/2.8 GM allows users to create beautiful separation between the subject and the foreground and background, particularly when shooting at wider apertures.
Dust and moisture resistant, and constructed from premium metal and glass, the 24-70mm f/2.8 GM is by no means a lightweight lens. However, its quality shines when paired with a full-frame Sony mirrorless camera such as the Sony A7R III. However, it will also work very well with APS-C Sony cameras without the need for an adapter or converter. When paired with a smaller sensor camera, such as the Sony a6500, this lens will produce a focal range closer to 36-105mm due to the 1.5x crop factor of Sony APS-C; losing width but gaining reach. This is worth considering if you own a cropped sensor camera but still want the quality offered by the 24-70mm f/2.8 GM.
The Direct Drive SSM (Super Sonic Motor) of the 24-70mm f/2.8 GM delivers fast, accurate and near silent autofocusing. But it also offers manual override set via a customisable function button, so that users can take over control of focusing without having to physically turn off the autofocusing function. Using a single XA element, one Super ED element, two aspherical elements and Nano AR lens coatings, this lens will produce images with reduced chromatic aberrations, ghosting and unattractive flares. A perfect compliment for Sony mirrorless and video cameras, the Sony 24-70 f/2.8 GM will maximise the sensor resolution of any camera that it is paired with.
With a popular focal length among professional photographers and filmmakers, the Sony FE 24-70mm f/2.8 GM is a fantastic investment for anyone who is keen to build their kit. If you add this lens to your collection it will hold its value well and provide many years of use as you upgrade your cameras, offering premium build and image quality for both stills and video.